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Marketing Director

Job Overview
Job Order:JO00019813
Date Posted:Apr 30
Salary:$135,000.00/Year
Category:1 - Accounting & Finance
Metro Area:

Our client in Metro Detroit is a leader in the growing Cannabis industry! Seeking to hire a DIRECTOR OF MARKETING. This is a very high-profile role with the corporation, looking for a true professional.

JOB TYPE: Full time. Direct Hire. Immediate work

SCOPE: The Director of Marketing will report directly to the President and is responsible for designing, implementing and monitoring effective marketing strategies that align with the company’s strategic goals.

This individual will be a strategic thinker and willing to roll up their sleeves to execute. In addition, the individual must be capable of managing complex tasks independently while collaborating with and supporting all key stakeholders.

RESPONSIBILITIES

  • Develop and execute an effective marketing strategy, branding initiatives, new product introductions, and other marketing projects.
  • Responsible for all aspects of Brand Management – engage customers / consumers and build brand equity across Social, Digital, Website development, grassroots events locally and all relevant platforms to allow maximum reach.
  • Develop a comprehensive market intelligence plan to capture competitive product information, collect customer feedback, and analyze market trends to identify and evaluate potential and existing customers, competitors, as well as markets for our existing and potential products.
  • Own creative development for packaging and digital content.
  • Support innovation by creating successful launch campaign for new products.
  • Participate in pricing strategies to meet market and profitability goals.
  • Work with sales team to ensure branding messages are clear and aligned.

QUALIFICATIONS

  • B.S. / B.A. degree required
  • Proven work experience as a Director of Marketing.
  • Experience with Cannabis marketing is a must.
  • Strong brand building foundation is a must. Ability to target Cool/Hip/Vibe age group effectively.
  • Experience developing packaging for products.
  • Demonstrable experience designing and implementing successful marketing campaigns.
  • Strong leadership skills. “Hands On” management style. You will be managing a team of 10-12 staff members.
  • Excellent collaboration and communication skills.
  • Strong analytical and project management skills. Strategic mindset, with the ability to make difficult decisions. Proven ability to work in a fast-paced environment.
  • Strong customer service orientation.
  • Able to effectively interface with all levels and departments within the organization.

If you are a high performer and would like to work for an equally high performing company and you think the above opportunity is appropriate for you, we invite you to apply to this job and email your resume to MLudwig@venteon.us.com

We treat all resumes with strict confidentiality. We will always contact you first before submitting your resume to our client(s) for review. If you do not receive correspondence, you are not a fit for this position.

At Venteon, our talent acquisition team is proud to provide our clients with the most qualified Accounting & Finance, Engineering and IT talent in the industry today.